Strategy & direction
Working out what to build, and what to leave well alone, before anyone writes a line of code.
Web strategy & build
Twenty years of building for the web taught me which mistakes cost the most. These days I spend more of my time helping teams avoid them — and I still build, when that's what's needed.
Selected work
Technical lead & build
A block-based editorial system for long-form insights and structured knowledge hubs.
Design & build
A browser-based 3D viewer for exploring products in real time, built to feel quick and tactile.
What I do
Working out what to build, and what to leave well alone, before anyone writes a line of code.
Hands-on delivery when it matters — Laravel, WordPress, and the odd bit of Three.js.
A steady second opinion for teams who already have developers but want a wiser head in the room.
What I work with
The tools matter less than knowing when each one is the wrong answer. These are the ones I keep sharp.
Next
Tell me what you're weighing up. I'll be straight with you about whether I'm the right person for it.
Flying the valley