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Web strategy & build

I help teams get the big decisions right before the build begins.

Twenty years of building for the web taught me which mistakes cost the most. These days I spend more of my time helping teams avoid them — and I still build, when that's what's needed.

What I do

Three ways I tend to be useful.

01

Strategy & direction

Working out what to build, and what to leave well alone, before anyone writes a line of code.

02

Design & build

Hands-on delivery when it matters — Laravel, WordPress, and the odd bit of Three.js.

03

Advisory & review

A steady second opinion for teams who already have developers but want a wiser head in the room.

What I work with

Old enough to have opinions about all of it.

The tools matter less than knowing when each one is the wrong answer. These are the ones I keep sharp.

Applications
LaravelPHPMySQL & PostgresLivewire
Sites & publishing
WordPressAstroCustom blocksEditorial tooling
Interface
TypeScriptTailwindThree.js & WebGLAccessibility

Next

Got something in mind?

Tell me what you're weighing up. I'll be straight with you about whether I'm the right person for it.

Flying the valley

W A S D
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